The video is pretty awesome: the images of the teenagers become increasingly glitchy, until their bodies split and they become weird virtual rainbow things. It very effectively speaks to the fact that a blogger is a bifurcated individual, one who can fabricate an alternate self, a formless being made of shit-talking verbiage, impervious to the emotional consequences of being an asshole in the real world. “Real talk, I’ll put the world to rights/ And when I’m a big boy I’m gonna write for Vice,” says Allen towards the beginning of the song, invoking some pretty apt stereotypes about the poison of the blogosphere. If that weren’t enough, the song begins with the sound of typing and ends with the “baah-ing” of sheep. Of course, Allen, who became famous via Myspace, owes a great deal of her fame to these sheep; in spirit, at least, she’s also part of the flock.